When it comes to advertising and promoting your business, undoubtedly, one of the best opportunities to do that include outdoor and floor events. Regardless of how you decide to advertise, the goal is always pretty much the same. To remain relevant and competitive, you must make your business and brand memorable and attractive.
For that matter, there are numerous means at your disposal. Some of these include branded merchandise and apparel, attractive signs and lettering, and so on. Aside from these, many business owners have realized the importance of using flag banners for advertising as well. Flag banners are some of the most effective and affordable means of marketing, so it doesn’t come as a surprise that they are used pretty much everywhere.
Now, if you want to use these yourself, keep in mind that you need to pick the right one. If you are unsure as to how to do that, stay with us, as we will provide you with a small guide for choosing the best banner flag.
For starters, know that movement and color are responsible for getting the attention of potential clients and customers. With this in mind, you should focus your search on waving feather banners, which offer much better effects than flat or static flags. Also, remember that bright colors will jump out much quicker than the pale ones.
2. Avoid using too many colors
As we’ve said, your banner flag should be colorful. But, that doesn’t mean it should be packed with too many colors. Such a banner will look too busy, and it will make it pretty hard for people to read it.
While we are still on the topic of colors, we should mention that contrast is a must. Try to find a banner that expertly mixes hot, bright colors with cool dark ones. For example, a nice combination would involve bright yellow with deep purple or blue. Such a banner will make your advertising message sharp and crisp.
4. The graphics
Next up, consider the graphics. Just like with colors, try not to stuff too many graphic designs and elements onto a banner. Instead, look for a single design, one that is large-scale, bold, and featuring quality lettering. If you opt for a feather or a waving banner flag, smaller details will become practically invisible. It is no secret that most people are typically attracted to and amazed by large scale designs. This is exactly what your business needs in order to impress the people and encourage them to check it out and become your customers or clients. On the other hand, people tend to easily miss or simply ignore small sizing.
If you plan on using your banner flag for no more than a year, you can place dates on it with no problems. However, if you plan to use it for years, a date will effectively limit its usefulness to that particular year. Therefore, to increase the lifespan of your banner flag, make sure to leave it without a date.
Banner flag cloth varies from Denier nylon and polyester to cheap polyester and satin. Each of these has their own specific characteristics and purpose. In any case, try to avoid cheap polyester, as it is known for having the shortest lifespan and low durability.